Dungeons & Dragons community driven marketing with content creators Deerstalker.

WIZARDS OF THE COAST

We partnered with Deerstalker for influencer content in character promoting a new line of Dungeons & Dragons loungewear. In addition to promotion across social and email both static and video; The promotion extended to SMS in the form of an interactive Choose Your Own Adventure dungeon crawl.

Project Role / Director of Marketing

Choose Your Own Journey

We teamed up with our SMS partner Attentive to custom build platform functionality that would enable us to create a robust Choose Your Own Journey dungeon crawl. The story allowed users via SMS to choose their preferred Deerstalker character class and traverse a mysterious dungeon. Your tools, abilities, and flavor text all changed based upon character selection and the journey featured multiple endings (some more frightening than others). There was a unique black gemstone users were asked to find that could only be discovered if a specific set of criteria were met. Users who discovered this gemstone were automatically entered into an SMS flow and segment used to target a winner for a giveaway.