The first ever collaboration between Wizards of the Coast and iconic American sportswear brand, Champion.
WIZARDS OF THE COAST / CHAMPION /
WIZARDS OF THE COAST / CHAMPION /
Ideated, pitched, and directed the first collaborations between Wizards of the Coast and Champion. The first capsule in the collection saw over half a million engagements, sold out in the first 17 minutes after launch, and asked fans to “Choose their Champion”.
Project Role / Director of Marketing, Brand Collaboration
Feature
“Bards, dice, and Owlbears! (Oh my.)
…Dungeons & Dragons and Champion together for an apparel collection guaranteed to roll a natural 20!”
Collection Round 01
The Dungeons & Dragons X Champion capsule collections keep it simple but touch on multiple character classes, creatures, and monsters all featuring both Dungeons & Dragons and Champion branding. These are represented through Champion garment dyed t-shirts, Reverse Weave® crewneck fleece, Reverse Weave® hoodies, and Reverse Weave® pants.
