A capsule that captures the timeless nostalgia of Hello Kitty and Friends through a maximalist lens.
SANRIO /
SANRIO /
Sanrio doesn't need a description. This company speaks for itself. Since 1960, this brand has been bringing their motto of small gifts and big smiles to a plethora of generations and currently their products are sold in over a 130 countries.
Project Role / Director of Marketing
Feature
“The incredible response we received from our last partnership…is exactly why we want to share more unique and absolutely adorable fashion pieces with the fans of Hello Kitty and Friends”
— Susan Tran, Director of Brand Marketing at Sanrio, Inc.
The Collection
In this collection besides the adorable Kuromi™ sweat sets, there is strawberry and Hello Kitty patterned biker shorts, Keroppi™, and Chococat™ bucket hats, a lavender Kuromi™ and My Melody™ cropped hoodie, and so much more to make consumers eyes dilate with extreme shock and satisfaction.
The Content
A semi-permanent space filled with hundreds of authentic vintage plush, posters, collectibles, home goods, and more. The space exists to create omni-channel content for ongoing marketing and storytelling.
